Avicii - "Pure Grinding" & "For A Better Day" Videos

How do you make a big splash on the interwebs for your new forthcoming album? Well if you’re Avicii its by releasing two dark and twisted videos at the same time obviously!
In the run up to his highly anticipated album ‘Stories’ he’s gone and released some surprisingly dark and disturbing videos to accompany “Pure Grinding” and “For A Better Day”…
When speaking about the ‘For A Better Day’ video, Avicii said, “The promise of a better life often traps families and children into being used as tools for some of the most despicable people on earth. It’s an issue about which I hope to start a louder discussion, especially now with the huge number of families on the move from war torn countries looking for safety and shelter.”